The days of assuming owners, exchangers and perhaps mini vacs will fill all of our rooms are over! Do you have rooms sitting empty? Empty rooms represent lost revenue opportunities. If your resort has empty rooms every week, SVH can help you! SVH has successfully built a rental marketing infrastructure that is scalable allowing us to grow in the number of resorts we can support. We have a team of experts waiting to help you maximize those lost revenue opportunities. |
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Who would be best served by SVH’s comprehensive rental marketing services?
- Owners associations interested in augmenting maintenance fee revenue and creating miscellaneous income for their association
- Developers who would like to maximize the use of their inventory while creating sales prospects through rental and simultaneously creating additional income.
- Management companies who would like to partner with us and our proven track record.
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How do we start?
SVH has developed an on-line marketing plan template. The marketing plan creates a comprehensive program that details everything from how your inventory is configured to each individual marketing program best suited to drive revenue for your particular location. Our team of experts is available to assist with this process and guide your team in creating a workable and success oriented plan. |
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What marketing programs and services are available?
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Revenue Management: Our team of experts thoroughly understands how to yield inventory to maximize revenues and create multiple sources that will drive rental guests to the resort location. We consistently analyze the competition in the area to effectively establish a viable rate structure and understand the customers available to the market.
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Direct Sales: No stone is left unturned. We have a team of sales people that knock on doors, make phone calls and establish customer relationships to drive that business to our resort locations.
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Dedicated website and website optimization: A website solely dedicated to rental opportunities is established that is consumer friendly with branded pages for each resort location.
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Electronic distribution: SVH has partnered with some of the most well known names in the industry – Expedia®, Travelocity®, Hotels.com™, Orbitz®, Hotwire®, TripAdvisor®, etc.
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Travel Agent Systems: Our website is connected to the Global Distribution System to ensure productivity from the travel agent community.
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Public Relations: We have partnered with a P.R. firm who excels in supporting the Hospitality industry. Our P.R. firm supports our rental activity through press releases and marketing programs about our “specials” and the unique advantages of our resort locations.
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What SVH Does that others Do Not
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Instead of adding reservation capabilities to your website, we completely redesign, optimize and aggressively market the home website as the primary distribution channel with content that benefits renters.
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With a database of 160,000 names, a bi-monthly email broadcast, “Hot Deals” blog and Niche Marketing Programs like “Family Friendly” and “Black Friday” programs, marketing efforts are targeted and tailor made to fit each property.
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We not only offer the services of a 24-hour reservations center, but the highly trained staff has proven to convert at a high level and increase average daily rate.
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Rather than just delivering technology and instructions on how to use it, we provide the Revenue Management, Sales and Marketing support needed to be successful.
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We augment rental marketing programs with a strong presence on the social media sites. We actively utilize various social media sites to create awareness, drive website traffic and improve search engine rankings. With presence on sites like Facebook, Twitter, StumbleUpon, Digg, YouTube, Flickr and Squidoo, we can inform our fans and followers of latest news, exclusive deals and special offers.
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How can you work with SVH to maximize revenues through a rental program?
- We can work with you and your management team on a consulting basis to “kick start” a rental program at your resort and be available on an on-going basis for advice and counsel.
- We can bring your resort totally in the fold and take responsibility for your rental program through coordination with your local management team.
- We can augment your existing rental program through coordination with your local management team.
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For further information about SVH’s Rental Marketing Services
Contact Karen Buttice at kbuttice@ShellVacationsLLC.com or 847.564.4600, ext. 182.
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